There are various factors that may cause an email not to be delivered. First, try to send the message to your own email account.
If this is unsuccessful, please consider the following:. Confirm the email address with your recipient. Check for correct spelling, and if there appears to be a space in the address, make sure that this space should not be an underscore. Example: email@example.com may appear as firstname.lastname@example.org, causing the underscore to look like a space. Try to resend the message. Temporary problems between mail servers can sometimes affect mail delivery. If these suggestions do not resolve the problem, please contact your ISP for assistance.
There may be a problem with the configuration of your mail client, or your ISP may be experiencing problems with their mail servers. If you stick to the AT&T, your email will most likely be delivered successfully to the customer's Inbox. If your email meets the guidelines but is still being filtered as spam, ask the AT&T customer to make sure their MailGuard is set to 'Review' to allow spam messages to be delivered to a separate MailGuard folder for review. If MailGuard is set to Review and the problem persists, ask the recipient to forward the undeliverable email message to email@example.com (without the spaces). This will ensure that your message is delivered and not identified as spam.
. 20 Min Read. 84,108 Views28 Tips To Avoid Spam Filters When Doing Email MarketingIf you are in the business of email marketing, you are under the constant pressure of having to think about spam traps, spam trigger words, and anti-spam laws. Crafting targeted emails so as to avoid being sent to spam, or being marked as spam by your subscribers has become an art in itself. Why?Because Internet Service Providers (ISPs) are waging a brutal, yet justified war against spammers. Unfortunately, the victims are not always just the spammers. Collateral damage happens to include some of us, the good-willed email marketers who simply don’t have the luck or enough experience.According to research conducted by, only 79% of emails sent by genuine email marketers reach subscribers’ inboxes.
Well, only a small error is enough to send an email from an honest email marketer to the 9th circle of email marketing hell, causing serious, almost irreparable damage to email deliverability and the sender reputation.The seriousness of the issue is evident from the very fact that almost has lawfully restricted the use of email spam. The American CAN-SPAM Act of 2004 and Canadian CASL of 2014 (Canada’s Anti-Spam Legislation) represent the leading states’ attempts to protect people from unsolicited, and unrequested bulk mail.
Along with the ISPs, they seem to be doing a good job.So, I would like to present the dos and don’ts of targeted email marketing. This comprehensive guide will help you navigate around spam traps and filters to securely arrive at the desired inbox. What is Spam traps and Spam filtersISP’s first line of defense against spammers are spam traps. They are actually email addresses designed specifically for identifying and tracking spammers.If your triggered email hits such an address, you are immediately flagged as a spammer by the ISP. Your IP address and your ‘from domain’ get blocked, your deliverability rates plummet, and it can take you up to a year to restore a good sender reputation.
This is how pure spam traps function. Pretty scary!Another thing to worry about are recycled spam traps. They are inactive email addresses that ISP acquires after a certain period of inactivity. If your email hits such an address, the consequences are not as serious. Either your ESP or the ESP of your client will send you a notification of the bounce to let you know you are emailing a dormant address. But, if you continue to send emails to hard bounces, the ISP will eventually record it as a spam trap hit.ISP’s second line of defense against spammers are, a program that, by using different criteria, filters out unwanted and unsolicited bulk mail, thus preventing it from ever reaching email inboxes.
Spam traps scrutinize your targeted emails to the minutest details so as to make sure irrelevant and poorly written content never reaches the subscribers.Without further ado, here are the things to take care of to avoid spam filters:184.108.40.206.220.127.116.11.18.104.22.168.22.214.171.124.126.96.36.199.188.8.131.52.184.108.40.206. Pay Attention to TechnicalitiesThere are certain technical issues surrounding the process of that you can take care of to maximize your email deliverability: 2. Use a recognizable sender nameIt’s a good practice to always strive to send emails from an email address that contains preferably your personal name with your brand name so that the recipients recognize you.Why? Simply because in the sea of emails they receive every day, they have to choose which ones to open.
And people prefer to open those which include a personal name in the ‘from’ box, rather than impersonal, generic one.A shows that 43% of email recipients will click spam based solely on the info they see in the ‘from’ field, name and email address.Email addresses such as firstnamelastname@domain or any variation are always a good choice.Moreover, leading Email Service Providers (ESPs) tend to pay close attention to the ‘from’ field. Because spam technology also has reputation based filtering that gathers information about the source of the message (IP address and domain) among other things.Changing the source IP address often signals shady business to ESPs. They will alert the ESP to perform a check on you. And if you inadvertently choose a blacklisted address, your email will be filtered out. Ultimately, changing the email address frequently will confuse the receivers that will feel tempted to mark you as spam.You can prevent this from happening by avoiding:. frequent changes of “from” field names.
Spam Filter Isp Quota Status
obscure ‘From’ field names such as: 1258gps@doman; noreply@domainFor example, avoid. Choose a reliable ESP – Email Service ProvidersEmail Service Providers gain good reputation based on the good reputation of their clients.If ESP’s clients send out valuable and relevant content and have high scores on their IP addresses, their ESP becomes trustworthy. Steering clear from disreputable ESPs is a must, as their IP addresses usually get blocked by reputable ESPs such as Gmail, Yahoo!
Mail or Hotmail. Get a certificate by a third partyThere is also a possibility of getting a sender accreditation by a third party that acts as a guarantee to the ISPs that you are not a spammer.There are companies, like, that assess your email practices and certify you as a trusted sender. This certificate guarantees that your emails will reach a majority of the inboxes you send emails to since it signals to ISP to let your emails bypass spam filters.This is not a free service but is probably worth investing in since the money you spend can return with increased conversions. Check if you are a blacklisted senderIf your IP address has a bad reputation in the virtual world, your targeted emails are more likely to land in the spam folder. The reputation of your IP address affects your email deliverability rates directly.There are certain tools, like or, that let you check if you are a blacklisted sender.All it takes is to enter IP address or domain name in the box, and click ‘check’.6.
Test your emails before sending themIt is always a good idea to test your emails before you actually send them to your subscribers.For example, helps you test the quality of your emails. It mimics spam filters and literally tests for spammyness. The score you get might help you improve deliverability. Always be up-to-date with spam filters technology, ISP practices and anti-spam lawThis might seem like a tedious and boring task since it requires you to be constantly alert to the technological changes and the upcoming laws.However, your constant learning and improvement will only benefit your in the long run. Keep email lists cleanTo avoid spam traps and spam filters it is essential you keep a good email list hygiene. Here are some tips to help you with that: 9.
Never, ever buy email lists!Purchasing an email list is wrong on so many levels that I don’t know where to begin.Legally, it represents a violation of your ISP’s Terms of Service. Also, owing to the CAN-SPAM act, selling or transferring email addresses to other lists is illegal. It also represents a violation of privacy of the people whose addresses are on the list as they never accepted to be contacted by you.Finally, the shows that email lists that have 10% or more unknown user addresses only have 44% of their emails delivered by ISPs!These lists contain info that is out of date and as such, usually contain inactive or dormant addresses or recycled spam traps. What’s worse is that you don’t know if these lists are harvested. If they are, the chances are they will contain pure spam traps, a one-way ticket to email marketing hell. So stay away from them! Remove hard bounces from your mailing listsAs I already explained, sending a number of emails to an inactive address will eventually be recorded by the ISP as a spam trap hit.
Bounce rates are one of the important factors ISPs keep track of to determine your sender reputation. And a bad reputation will damage your deliverability.Pay attention to the notification of the bounce ISP sends you and delete the problematic email from your list.11. Pay attention to the dormant subscribersIf you notice that some of your subscribers are not opening, reading and clicking your emails, you should act upon it.Inactive subscribers the reputation of your company’s domain which directly influences deliverability rates.
So, either launch a re-engagement campaign or unsubscribe those you don’t get a feedback from. Ask for the subscription twiceMake sure your subscribers really want to hear from you.Upon subscription, send them another email where you ask them to confirm they do indeed want to receive emails from you. The double opt-in helps you keep your list neat and clean, and your domain reputation pristine.Ask subscribers to add you to their contact listThis is a simple trick to help you bypass rigorous spam filters.If a subscriber adds you to their address book, it signals to the ISP that your IP address is whitelisted and that your subscriber wants to receive your emails.Most spam filters work like this. So don’t be shy and ask them! Respect the unsubscribersOne of the main postulates of the CAN-SPAM Act is that you should provide the unsubscribe option, always.It’s the law. If people want to unsubscribe, let them go. Make their journey easy by making it a one-step process, and respect their wishes – never email them again.If you continue to send them emails, they are likely to mark them as spam, which will hurt your sender reputation and reduce email deliverability.
Take good care of the subject linesAs the old proverb states and a Placebo song, the devil is in the details. This applies to the art of email marketing in general, especially when it comes to crafting subject lines.As per the same data from Convince and Convert, 69% of the people will mark an email as spam based on the subject line they see. In order to avoid that, make sure not to do the following: 15.
DON’T SHOUT AT PEOPLEIn the etiquette of email communication or any Internet communication, using upper case to write words and sentences is usually seen as shouting, and is considered rude and disrespectful.